Be Rooted Botanicals from Felton, CA is a small but mighty player in the organic CBD topical industry. This company is notable for its expert herbal formulas (for pain, stress and pleasure) as well as its customer loyalty and positive growth (even into the NBA!) in the booming and competitive CBD industry. Moreover, this company is entirely owned and operated by women.
Be Rooted Botanicals consists of 5 badass women. They are Jen Sincero approved and you can see them on instagram here. Jen Sincero is the author of You Are A Badass, and her quotes can be found all over their Santa Cruz Mountains office.
At Be Rooted Botanicals there is a collaboration, a very supportive environment, a creative daily potluck. There is an understanding that family comes first, there is a vibe of empowerment and growth for all involved. It is not just a workshop, but a place to contribute and make a difference. This reverberates throughout the town, the county, the state, the vendors and the customers. In a world that feels out of sync, it is the small choices that make us feel more connected and can make a positive difference to all.
WOSB (woman owned small business) is an attribute that is becoming more and more desirable to shoppers and buyers alike. Why? Women’s equality, although leagues ahead of where it has been historically, still has a way to go. “Recent research has shown that although women now enter professional schools in numbers nearly equal to men, they are still substantially less likely to reach the highest echelons of their professions." https://www.brookings.edu/articles/the-history-of-womens-work-and-wages-and-how-it-has-created-success-for-us-all/
Naturally all people deserve a free and clear path to success, both men and women alike, but we gals have had a lot less time to play as it were.
Are women better at business than men? Well, now with a few decades of proof, the votes are in and it seems women don’t only make great entrepreneurs, they may be better at it than men:
"https://www.linkedin.com/pulse/16-reasons-why-women-make-great-business-owners-julia-beardwood"
- They are more emotionally intelligent.
- They have more experience facing tougher barriers.
- They’re better at multitasking.
- They make their employees feel valued.
- They’re better calculated risk takers.
- They’re less ego-driven.
- They value general well-being and life outside work.
- They’re better mentors.
- They’re collaborators.
- They’re thrifty.
- They’re usually better educated.
- They value business longevity
- People want to see women succeed.
- They’re better negotiators.
- They value creativity.”
Women are awesome business owners and there are more and more all the time! “SBA-Backed Loans to Women-Owned Small Businesses are Up 70% Under Biden-Harris Administration” https://www.sba.gov/article/2023/10/25/sba-administrator-guzman-celebrates-anniversary-womens-business-ownership-act-announces-fy23-lending
SBA's Office of Advocacy has released its newest infographic spotlighting women-owned businesses. Women own more than 12 million businesses and employ over 10.7 million workers. Advocacy’s infographic uses the most recent Census Bureau data to show how women-owned businesses contribute to the American economy.
It seems more and more critical every day to vote with your dollar. Where we spend directs the world we live in. We are cursed with options and each one has repercussions both good and bad. Knowing exactly what we are buying and from who matters. It matters a lot. Small businesses are important to communities because they are the ones who get involved. They buy the little league uniforms and they support their neighbors and communities. Sadly, during the pandemic everyone turned to online shopping and the big box stores, and the small businesses are forced to either reinvent themselves, dig themselves out or perish.
Why support a WOSB?
Women are badasses – that’s why!
So, plan ahead this Holiday Gift Giving Season and find the best products from woman owned businesses and support women in business. Where and how we shop makes a huge difference to others. Especially at Holiday time, remember to buy local, shop local, and support woman owned businesses with eco values. Every purchase counts. Thank you for supporting a WOSB!
